--- title: "ActiveCampaign Marketing vs Shopify Messaging: Shopify app comparison" description: "Compare ActiveCampaign Marketing and Shopify Messaging on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/activecampaign-email-marketing-vs-shopify-email-1" markdown_url: "https://shoplist.co/shopify-apps/compare/activecampaign-email-marketing-vs-shopify-email-1.md" data_as_of: "Nov 9, 2026" --- # ActiveCampaign Marketing vs Shopify Messaging Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - ActiveCampaign Marketing is detected on 7.1× as many Shopify stores as Shopify Messaging: 772 vs 108 as of Nov 9, 2026. - On the Shopify App Store: ActiveCampaign Marketing 4.5 from 256 reviews and Shopify Messaging 4.8 from 4,816 reviews. - ActiveCampaign Marketing lists 31 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Birthday messages. ## Adoption | Measure | ActiveCampaign Marketing | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Detected stores | 772 — as of Nov 9, 2026 | 108 — as of Nov 9, 2026 | ActiveCampaign Marketing | | Net store change, 28 days | \+2 — estimated | \+3 — estimated | | | Stores added, 28 days | 2 — new and returning | 7 — new and returning | Shopify Messaging | | Big-brand share | 21% — of stores of known size | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Netherlands, Germany | United States, Japan, Hong Kong | | ## Reviews | Measure | ActiveCampaign Marketing | Shopify Messaging | Ahead | | --- | --- | --- | --- | | App Store rating | 4.5 ★ | 4.8 ★ | Shopify Messaging | | App Store reviews | 256 | 4,816 | Shopify Messaging | | New reviews, 28 days | 0 | Not enough data | | | Reviewers a year or more in | Not enough data | 43% | | ## Pricing | Measure | ActiveCampaign Marketing | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $19/month | No monthly plan listed | | | Longest free trial | 14 days | Not listed | | | Plans listed | 4 | 1 | | ## Listing | Measure | ActiveCampaign Marketing | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#117 — in Email marketing | \#12 — in Email marketing | Shopify Messaging | | Shopify App Charts | \#12 in Email marketing | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Feb 24, 2012 | Apr 14, 2020 | | | Languages | 6 — Portuguese \(Brazil\), Portuguese \(Portugal\), French | 20 — English, Chinese \(Simplified\), French | | | Developer | ActiveCampaign | Shopify | | ## Listed features - 63 distinct features are listed across these App Store listings; 27 are listed by both. - ActiveCampaign Marketing lists 60 of them (95%). Listed only by ActiveCampaign Marketing: A/B testing, APIs and webhooks, Birthday messages, Bulk messaging, Cart recovery, Compliance, Consent collection, Cross-sell emails, Custom fonts, Custom segments, Custom sender ID, Discount codes, Email capture list, Exit intent, Feedback requests, Forms, Landing pages, Opt-in, Order confirmations, Order tracking, Payment reminders, Personalized messages, Pop-ups, Product recommendations, Real-time analytics, ROI tracking, Scheduled messages, Segmentation, Social media, Subscriptions, Surveys. - Shopify Messaging lists 30 of them (48%). Listed only by Shopify Messaging: Browse abandonment, Cart emails, Tracking. ### Coverage by App Store category | Category | ActiveCampaign Marketing | Shopify Messaging | | --- | --- | --- | | Email marketing | 41/44 | 30/44 | | Email marketing › Campaign types | 22/24 | 15/24 | | Email marketing › Managing campaigns | 19/20 | 15/20 | | SMS marketing | 19/19 | 0/19 | | SMS marketing › Managing campaigns | 11/11 | 0/11 | | SMS marketing › Workflow automation | 8/8 | 0/8 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only ActiveCampaign Marketing lists: Meta Advertising, Google Ads, Google Sheets, Quickbooks, Typeform, Square. - Shopify Messaging lists no integrations. ## Pricing plans ### ActiveCampaign Marketing | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Starter | $19/month | 14-day free trial | Shopify integration available on Starter Tier and higher | | Plus | $59/month | 14-day free trial | None listed | | Pro | $89/month | 14-day free trial | None listed | | Enterprise | $159/month | 14-day free trial | None listed | ### Shopify Messaging | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. | ## Frequently asked questions ### Which is more popular, ActiveCampaign Marketing or Shopify Messaging? ActiveCampaign Marketing is detected on 7.1× as many Shopify stores as Shopify Messaging: 772 vs 108 as of Nov 9, 2026. ### Which has better reviews, ActiveCampaign Marketing or Shopify Messaging? On the Shopify App Store: ActiveCampaign Marketing 4.5 from 256 reviews and Shopify Messaging 4.8 from 4,816 reviews. ### What features does each app list that the other doesn’t? ActiveCampaign Marketing lists 31 the others don’t mention, such as A/B testing, APIs and webhooks, Birthday messages, Bulk messaging. Shopify Messaging lists 3 the others don’t mention, such as Browse abandonment, Cart emails, Tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [ActiveCampaign Marketing vs Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/compare/activecampaign-email-marketing-vs-shopify-email-1) - [ActiveCampaign Marketing on Shoplist](https://shoplist.co/shopify-apps/activecampaign-email-marketing) ([Markdown](https://shoplist.co/shopify-apps/activecampaign-email-marketing.md)) - [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for ActiveCampaign Marketing and Shopify Messaging are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).