---
title: "AB : Google Analytics 4 (GA4) vs Easy Google Analytics 4 (GA4): Shopify app comparison"
description: "Compare AB : Google Analytics 4 (GA4) and Easy Google Analytics 4 (GA4) on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/ab-google-analytics-4-ga4-1-vs-easy-google-analytics-4-ga4"
markdown_url: "https://shoplist.co/shopify-apps/compare/ab-google-analytics-4-ga4-1-vs-easy-google-analytics-4-ga4.md"
data_as_of: "Nov 5, 2026"
---

# AB : Google Analytics 4 \(GA4\) vs Easy Google Analytics 4 \(GA4\)

Shopify app comparison from Shoplist. Store counts as of Nov 5, 2026.

## At a glance

- AB is detected on 7.1× as many Shopify stores as Easy Google Analytics 4 \(GA4\): 744 vs 105 as of Nov 5, 2026.
- AB lists 12 features Easy Google Analytics 4 \(GA4\)’s listing doesn’t mention, including AI insights, Cohort analysis, Custom reports.

## Adoption

| Measure | AB | Easy Google Analytics 4 \(GA4\) | Ahead |
| --- | --- | --- | --- |
| Detected stores | 744 — as of Nov 5, 2026 | 105 — as of Nov 5, 2026 | AB |
| Net store change, 28 days | \+35 — estimated | 0 — estimated |  |
| Stores added, 28 days | 35 — new and returning | Not enough data |  |
| Big-brand share | 11% — of stores of known size | Not enough data |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |  |
| Top store countries | United States, United Kingdom, India | United States, United Kingdom, Canada |  |

## Reviews

| Measure | AB | Easy Google Analytics 4 \(GA4\) | Ahead |
| --- | --- | --- | --- |
| App Store rating | 4.9 ★ | Not published |  |
| App Store reviews | 10 | Not published |  |
| New reviews, 28 days | Not enough data | Not enough data |  |
| Reviewers a year or more in | Not enough data | Not enough data |  |

## Pricing

| Measure | AB | Easy Google Analytics 4 \(GA4\) | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |  |
| Longest free trial | Not listed | Not listed |  |
| Plans listed | Not published | Not published |  |

## Listing

| Measure | AB | Easy Google Analytics 4 \(GA4\) | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#14 — in Analytics | \#655 — in Analytics | AB |
| Shopify App Charts | \#3 on Rookies in Analytics | Not on this week’s charts |  |
| Built for Shopify | Yes | No |  |
| Launched | Dec 9, 2025 | Aug 9, 2024 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | ConversionAB | Patoliya Infotech |  |

## Listed features

- 19 distinct features are listed across these App Store listings; 6 are listed by both.
- AB lists 18 of them (95%). Listed only by AB: AI insights, Cohort analysis, Custom reports, Data export, Funnel analysis, Lifetime value \(LTV\), Real-time tracking, Report scheduling, ROAS, Segmentation, Session replay, UTM tracking.
- Easy Google Analytics 4 \(GA4\) lists 7 of them (37%). Listed only by Easy Google Analytics 4 \(GA4\): Checkout analytics.

### Coverage by App Store category

| Category | AB | Easy Google Analytics 4 \(GA4\) |
| --- | --- | --- |
| Analytics | 18/19 | 7/19 |
| Analytics › Customer behavior | 8/8 | 3/8 |
| Analytics › Marketing and sales | 6/7 | 3/7 |
| Analytics › Visuals and reports | 4/4 | 1/4 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- No platform appears in every listing.
- AB lists no integrations.
- Only Easy Google Analytics 4 \(GA4\) lists: Checkout, Google Analytics, Google Tag Manager, GTM, GA4.

## Pricing plans

### AB

Free

### Easy Google Analytics 4 \(GA4\)

Free

## Frequently asked questions

### Which is more popular, AB or Easy Google Analytics 4 \(GA4\)?

AB is detected on 7.1× as many Shopify stores as Easy Google Analytics 4 \(GA4\): 744 vs 105 as of Nov 5, 2026.

### What features does each app list that the other doesn’t?

AB lists 12 the others don’t mention, such as AI insights, Cohort analysis, Custom reports, Data export. Easy Google Analytics 4 \(GA4\) lists 1 the others don’t mention, such as Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.

## Links

- [AB : Google Analytics 4 \(GA4\) vs Easy Google Analytics 4 \(GA4\) on Shoplist](https://shoplist.co/shopify-apps/compare/ab-google-analytics-4-ga4-1-vs-easy-google-analytics-4-ga4)
- [AB : Google Analytics 4 \(GA4\) on Shoplist](https://shoplist.co/shopify-apps/ab-google-analytics-4-ga4-1) ([Markdown](https://shoplist.co/shopify-apps/ab-google-analytics-4-ga4-1.md))
- [Easy Google Analytics 4 \(GA4\) on Shoplist](https://shoplist.co/shopify-apps/easy-google-analytics-4-ga4) ([Markdown](https://shoplist.co/shopify-apps/easy-google-analytics-4-ga4.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for AB and Easy Google Analytics 4 \(GA4\) are as of Nov 5, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).