--- title: "A/B: Product and Price Testing vs ABConvert: A/B Testing: Shopify app comparison" description: "Compare A/B: Product and Price Testing and ABConvert: A/B Testing on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/a-b-product-and-price-testing-vs-abconvert-cro-a-b-testing" markdown_url: "https://shoplist.co/shopify-apps/compare/a-b-product-and-price-testing-vs-abconvert-cro-a-b-testing.md" data_as_of: "Nov 3, 2026" --- # A/B: Product and Price Testing vs ABConvert: A/B Testing Shopify app comparison from Shoplist. Store counts as of Nov 3, 2026. ## At a glance - ABConvert is detected on 3× as many Shopify stores as A/B: 609 vs 206 as of Nov 3, 2026. - On the Shopify App Store: A/B 4.7 from 155 reviews and ABConvert 4.7 from 113 reviews. - Only A/B lists a free plan. Paid plans start at $19.99/month for A/B and $99/month for ABConvert. - A/B lists 15 features ABConvert’s listing doesn’t mention, including A/B testing, ALT text, Analytics. ## Adoption | Measure | A/B | ABConvert | Ahead | | --- | --- | --- | --- | | Detected stores | 206 — as of Nov 3, 2026 | 609 — as of Nov 3, 2026 | ABConvert | | Net store change, 28 days | −3 — estimated | \+1 — estimated | | | Stores added, 28 days | 3 — new and returning | 70 — new and returning | ABConvert | | Big-brand share | Not enough data | 30% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Health & Beauty, Apparel & Accessories, Home & Garden | | | Top store countries | United States, United Kingdom, Australia | United States, Germany, Netherlands | | ## Reviews | Measure | A/B | ABConvert | Ahead | | --- | --- | --- | --- | | App Store rating | 4.7 ★ | 4.7 ★ | | | App Store reviews | 155 | 113 | A/B | | New reviews, 28 days | 4 | 0 | A/B | | Reviewers a year or more in | 0% | Not enough data | | ## Pricing | Measure | A/B | ABConvert | Ahead | | --- | --- | --- | --- | | Free plan | Yes | Not listed | | | Lowest paid monthly plan | $19.99/month | $99/month | A/B | | Longest free trial | 5 days | 14 days | | | Plans listed | 4 | 4 | | ## Listing | Measure | A/B | ABConvert | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#55 — in Analytics | \#40 — in Pricing optimization | | | Shopify App Charts | Not on this week’s charts | \#3 in Pricing optimization | | | Built for Shopify | No | Yes | | | Launched | Aug 9, 2021 | Oct 31, 2022 | | | Languages | 1 — English | 2 — English, Chinese \(Simplified\) | | | Developer | Trident AB | ABConvert | | ## Listed features - 25 distinct features are listed across these App Store listings; 0 are listed by both. - A/B lists 15 of them (60%). Listed only by A/B: A/B testing, ALT text, Analytics, Broken links, Bulk editing, Content analysis, Content optimization, Conversion tracking, Meta tags, Metadata optimization, Redirects, Reporting, Testing, Theme optimization, URL optimization. - ABConvert lists 10 of them (40%). Listed only by ABConvert: A/B testing, AI-powered rules, Analytics, Custom pricing, Dashboards, Fixed discounts, Flash sales, Percentage discounts, Revert pricing, Volume discounts. ### Coverage by App Store category | Category | A/B | ABConvert | | --- | --- | --- | | Pricing optimization | 0/10 | 10/10 | | Pricing optimization › Monitoring | 0/3 | 3/3 | | Pricing optimization › Pricing management | 0/7 | 7/7 | | SEO | 15/15 | 0/15 | | SEO › Monitoring performance | 6/6 | 0/6 | | SEO › SEO tools | 9/9 | 0/9 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - A/B lists no platform the others don’t. - Only ABConvert lists: Frequently Bought Together, Candy Rack, Upcart, Kaching. ## Pricing plans ### A/B | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | | Premium | $19.99/month | 5-day free trial | None listed | | Business | $24.99/month | 5-day free trial | None listed | | Enterprise | $49.99/month | 5-day free trial | None listed | ### ABConvert | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Starter | $99/month | 14-day free trial | 1,000 test orders included. \+$59/1K after | | Growth | $199/month | 14-day free trial | 5,000 test orders included. \+$39/1K after | | Scale | $399/month | 14-day free trial | 15,000 test orders included. \+$29/1K after | | Pro | $599/month | 14-day free trial | 30,000 test orders included. \+$24/1K after | ## Frequently asked questions ### Which is more popular, A/B or ABConvert? ABConvert is detected on 3× as many Shopify stores as A/B: 609 vs 206 as of Nov 3, 2026. ### Is A/B or ABConvert cheaper? Only A/B lists a free plan. Paid plans start at $19.99/month for A/B and $99/month for ABConvert. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, A/B or ABConvert? On the Shopify App Store: A/B 4.7 from 155 reviews and ABConvert 4.7 from 113 reviews. ### What features does each app list that the other doesn’t? A/B lists 15 the others don’t mention, such as A/B testing, ALT text, Analytics, Broken links. ABConvert lists 10 the others don’t mention, such as A/B testing, AI-powered rules, Analytics, Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled. ## Links - [A/B: Product and Price Testing vs ABConvert: A/B Testing on Shoplist](https://shoplist.co/shopify-apps/compare/a-b-product-and-price-testing-vs-abconvert-cro-a-b-testing) - [A/B: Product and Price Testing on Shoplist](https://shoplist.co/shopify-apps/a-b-product-and-price-testing) ([Markdown](https://shoplist.co/shopify-apps/a-b-product-and-price-testing.md)) - [ABConvert: A/B Testing on Shoplist](https://shoplist.co/shopify-apps/abconvert-cro-a-b-testing) ([Markdown](https://shoplist.co/shopify-apps/abconvert-cro-a-b-testing.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for A/B and ABConvert are as of Nov 3, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).