---
title: "Appal: A/B Testing & CRO Shopify App Profile"
description: "Appal splits your storefront traffic between real Shopify page templates. The version a shopper lands on is rendered by your theme the normal way, so nothing is rewritten in the browser and there is no flash of the old page. Every visit is counted and every order is matched back to the version that produced it. Results put conversion rate, revenue per visitor and average order value side by side, with how likely the challenger is to be better than the control."
canonical_url: "https://shoplist.co/shopify-apps/appal-a-b-testing-cro"
markdown_url: "https://shoplist.co/shopify-apps/appal-a-b-testing-cro.md"
last_updated: "2026-08-04"
entity_type: "shopify_app"
slug: "appal-a-b-testing-cro"
source: "public Shopify app profile allowlist"
---

# Appal: A/B Testing & CRO Shopify App Profile

> Appal splits your storefront traffic between real Shopify page templates. The version a shopper lands on is rendered by your theme the normal way, so nothing is rewritten in the browser and there is no flash of the old page. Every visit is counted and every order is matched back to the version that produced it. Results put conversion rate, revenue per visitor and average order value side by side, with how likely the challenger is to be better than the control.

## Quick answer
Appal: A/B Testing & CRO has 3 detected stores in Shoplist. This Markdown profile displays 3 public brand examples; it is not a complete customer list.

## Key facts
- Name: Appal: A/B Testing & CRO
- Monitoring status: Merchant data available
- Developer: Appal.io
- Developer profile: https://shoplist.co/app-developers/appal-io
- Shopify App Store URL: https://apps.shopify.com/appal-a-b-testing-cro
- Launch date: August 4, 2026
- Shoplist category: Site optimization - Other
- Detected stores: 3

## Pricing summary
Free

## Shoplist app-stack sample
Shoplist has public app-stack evidence for the brands below using Appal: A/B Testing & CRO. This Markdown page displays 3 public brands. This page exposes a small sample so agents can cite Shoplist-native install intelligence without treating the sample as the full dataset.

| Brand | Category or market | Products | Active apps | Shoplist profile |
| --- | --- | --- | --- | --- |
| Nutrazen | Health & Beauty | 22 | 5 | https://shoplist.co/shopify-brands/nutra-zen-com.md |
| NEVERMONDAY | Apparel & Accessories | 35 | 5 | https://shoplist.co/shopify-brands/nevermonday-dk.md |
| Ridek Bike Accessories | Sporting Goods | 191 | 6 | https://shoplist.co/shopify-brands/ridekbike-com.md |

This table is intentionally a public sample. It does not expose the full brand list, install timeline, contact data, people data, internal scores, crawl provenance, or unstable operational fields.

## App Signals
As of November 8, 2026:

- Stores running it: 2, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +0 new stores, +0 returning, −0 removed, net 0 (estimated; 1 day held out of movement; detection coverage changed in this window)
- Primary App Store category: Site optimization - Other, #184 (14-day median position)
- Listing reviews: 0

## Public callouts
- Split traffic across up to five real theme templates, no page builder needed
- Test a single block of copy in place, or a whole page template
- Conversion rate, revenue per visitor and AOV, with probability to beat control
- Target mobile or desktop, new or returning visitors, country or source
- Declare a winner and roll the winning template out to every visitor
## Shopify App Store categories
- Site optimization - Other

## Data note
Profile updated: August 4, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-09 01:05:56.96146\+00
Detection metrics refreshed: 2026-11-08 10:00:00.19319\+00
Public app evidence date: 2026-08-04 16:05:18.609208\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/appal-a-b-testing-cro)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)