---
title: "Affinity ‑ Customer Scoring Shopify App Profile"
description: "Meta and Google build lookalikes from anyone who bought once — so a one-time discount shopper and your most devoted customer look identical to the algorithm. Affinity fixes that. It builds a private identity graph from your orders, site visits, email engagement, reviews, and support conversations, scores every customer 0–100 against your own store, and shows exactly why. Then it syncs your highest-affinity customers to Meta Custom Audiences and Klaviyo — hashed, consent-gated, and automatic."
canonical_url: "https://shoplist.co/shopify-apps/affinity-customer-scoring"
markdown_url: "https://shoplist.co/shopify-apps/affinity-customer-scoring.md"
last_updated: "2026-10-14"
entity_type: "shopify_app"
slug: "affinity-customer-scoring"
source: "public Shopify app profile allowlist"
---

# Affinity ‑ Customer Scoring Shopify App Profile

> Meta and Google build lookalikes from anyone who bought once — so a one-time discount shopper and your most devoted customer look identical to the algorithm. Affinity fixes that. It builds a private identity graph from your orders, site visits, email engagement, reviews, and support conversations, scores every customer 0–100 against your own store, and shows exactly why. Then it syncs your highest-affinity customers to Meta Custom Audiences and Klaviyo — hashed, consent-gated, and automatic.

## Quick answer
Affinity ‑ Customer Scoring has 0 detected stores in Shoplist. This Markdown profile displays 0 public brand examples; it is not a complete customer list.

## Key facts
- Name: Affinity ‑ Customer Scoring
- Monitoring status: First-adopter watch
- Developer: MyBranz, Inc.
- Developer profile: https://shoplist.co/app-developers/mybranz-inc
- Shopify App Store URL: https://apps.shopify.com/affinity-1
- Website: https://www.withbranva.com
- Launch date: July 31, 2026
- Shoplist category: Product Reviews & UGC
- Free trial signal: Yes

## Pricing summary
Basic: $49/month; Growth: $89/month; Scale: $129/month

Shoplist has not yet found reliable public storefront evidence connecting a Shopify store to this app. This does not mean the app has no users. Some apps are new, admin-only, server-side, theme-independent, or otherwise difficult to detect from public storefront signals.


## App Signals
As of October 31, 2026:

- Stores running it: 0, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +0 new stores, +0 returning, −0 removed, net 0 (estimated)
- Primary App Store category: Customer loyalty - Other
- Listing reviews: 0

## Public callouts
- A 0–100 affinity score for every customer, ranked within your own store
- Six devotion signals: orders, recency, visits, email opens, reviews, support
- One-click sync of consented, hashed audiences to Meta Custom Audiences
- Affinity scores written back to Klaviyo for segments and flows
- Consent-first: honors Shopify Customer Privacy, full GDPR deletion built in
## Shopify App Store categories
- Customer loyalty - Other

## Data note
Profile updated: October 14, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-10-31 12:37:35.292042\+00
Detection metrics refreshed: 2026-10-31 10:00:00.349143\+00
Public app evidence date: 2026-10-14 04:25:27.691952\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/affinity-customer-scoring)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)