# BFCM App Stack 2026

The apps Shopify stores run and add going into Black Friday Cyber Monday, by the job each does in a sale. Shoplist App Signals, chart week of Oct 26, 2026.

- App installs across 12 BFCM categories: 1,803,901
- New stores in the last 28 days: 23,927 (43.1% of every new app install on Shopify)
- Most new stores: Product review, 6,597

Store movement in this window is estimated: it reaches back before Shoplist labeled every install.

## Announce the sale

### Email marketing

570,647 installs across 412 apps; 5,516 new stores in 28 days.

Most installed:
1. [Klaviyo: Email Marketing & SMS](https://shoplist.co/shopify-apps/klaviyo-email-marketing-sms): 255,662 stores
2. [Mailchimp Email SMS Marketing](https://shoplist.co/shopify-apps/mailchimp-email-sms): 89,511 stores
3. [Omnisend Email Marketing & SMS](https://shoplist.co/shopify-apps/omnisend-email-marketing-sms): 39,082 stores

Gaining the most stores:
1. [Klaviyo: Email Marketing & SMS](https://shoplist.co/shopify-apps/klaviyo-email-marketing-sms): +171
2. [Mailmunch Forms for Mailchimp](https://shoplist.co/shopify-apps/mailchimp-forms): +32

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-marketing-email-marketing

### SMS marketing

17,242 installs across 133 apps; 92 new stores in 28 days.

Most installed:
1. [Postscript SMS Marketing](https://shoplist.co/shopify-apps/postscript-sms-marketing): 11,966 stores
2. [Appikon ‑ Back In Stock](https://shoplist.co/shopify-apps/back-in-stock-restock-alerts): 1,093 stores
3. [ONE: AI, Pop Up, SMS Marketing](https://shoplist.co/shopify-apps/one-ai-email-sms-marketing): 666 stores

Gaining the most stores:
1. [Postscript SMS Marketing](https://shoplist.co/shopify-apps/postscript-sms-marketing): +106

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-marketing-sms-marketing

## Capture the visitor

### Pop-up

152,668 installs across 437 apps; 1,719 new stores in 28 days.

Most installed:
1. [CWILL Popup Email Marketing](https://shoplist.co/shopify-apps/ecomsend-pop-ups-email-popups): 35,684 stores
2. [Mailmunch ‑ Email Automations](https://shoplist.co/shopify-apps/mailmunch-email-automations): 11,619 stores
3. [RH: Product Quiz Builder](https://shoplist.co/shopify-apps/shop-quiz-product-recommender): 8,471 stores

Gaining the most stores:
1. [Pop Convert ‑ Pop Ups, Banners](https://shoplist.co/shopify-apps/pop-convert-pop-ups-banners): +153
2. [Qikify Sales Pop up & Proof](https://shoplist.co/shopify-apps/qikify-sales-pop-up-proof): +27

Full chart: https://shoplist.co/shopify-apps/rankings/store-design-notifications-pop-ups

## Create urgency

### Countdown timer

31,133 installs across 193 apps; 337 new stores in 28 days.

Most installed:
1. [Essential Countdown Timer Bar](https://shoplist.co/shopify-apps/essential-countdown-timer-bar): 14,242 stores
2. [Hextom: Upsell Sales Boost](https://shoplist.co/shopify-apps/hextom-ultimate-sales-boost): 6,770 stores
3. [Hextom: Countdown Timer Bar](https://shoplist.co/shopify-apps/hextom-countdown-timer-bar): 3,711 stores

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-upsell-and-bundles-countdown-timer

## Raise order value

### Product bundle

64,923 installs across 427 apps; 1,483 new stores in 28 days.

Most installed:
1. [Bundler » Product Bundles App](https://shoplist.co/shopify-apps/bundler-product-bundles): 24,782 stores
2. [Kaching Bundles App & Upsells](https://shoplist.co/shopify-apps/kaching-bundle-quantity-breaks): 16,708 stores
3. [AOV.ai Bundles Volume Discount](https://shoplist.co/shopify-apps/aov-volume-discounts-bundles): 2,825 stores

Gaining the most stores:
1. [Easy Bundles: Bundle Builder](https://shoplist.co/shopify-apps/easy-bundle-builder-skailama): +94
2. [Appstle℠ Bundles App & Upsells](https://shoplist.co/shopify-apps/appstle-bundles): +44
3. [FBP: Fast Bundles & Upsell App](https://shoplist.co/shopify-apps/fast-bundle-product-bundles): +28

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-upsell-and-bundles-product-bundles

### Upsell and cross-sell

152,639 installs across 908 apps; 2,281 new stores in 28 days.

Most installed:
1. [Upsell & Cross Sell — Selleasy](https://shoplist.co/shopify-apps/upsell-cross-sell-selleasy): 22,857 stores
2. [Frequently Bought Together CBB](https://shoplist.co/shopify-apps/frequently-bought-together): 16,299 stores
3. [Essential Upsell & Cross Sell](https://shoplist.co/shopify-apps/essential-frequently-bought): 13,267 stores

Gaining the most stores:
1. [Essent Cart Drawer Cart Upsell](https://shoplist.co/shopify-apps/essential-sticky-add-to-cart): +118
2. [Unicorn ‑ Upsell Cart Drawer](https://shoplist.co/shopify-apps/unicorn-upsell-cart-drawer): +63
3. [Simple Bundles & Kits](https://shoplist.co/shopify-apps/simple-bundles-kits): +32

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-upsell-and-bundles-upsell-and-cross-sell

### Cart customization

25,888 installs across 450 apps; 532 new stores in 28 days.

Most installed:
1. [CartBot: Gift with Purchase](https://shoplist.co/shopify-apps/cartbot-gift-with-purchase): 6,153 stores
2. [Kaching CartDrawer Cart Upsell](https://shoplist.co/shopify-apps/kaching-cart-drawer-ai-upsell): 3,156 stores
3. [Amp Slide Cart Drawer Upsell](https://shoplist.co/shopify-apps/slide-cart-drawer-by-amp): 2,230 stores

Gaining the most stores:
1. [Kaching CartDrawer Cart Upsell](https://shoplist.co/shopify-apps/kaching-cart-drawer-ai-upsell): +69

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-checkout-cart-customization

## Run the offer

### Discount

77,661 installs across 1,142 apps; 2,124 new stores in 28 days.

Most installed:
1. [BOGOS: Free Gift Bundle Upsell](https://shoplist.co/shopify-apps/bogos-io-free-gift-buy-x-get-y): 10,491 stores
2. [EG Auto Add to Cart Free Gift](https://shoplist.co/shopify-apps/eg-auto-add-to-cart-free-gift): 9,212 stores
3. [Discounty: Bulk Discount Sales](https://shoplist.co/shopify-apps/discounty-bulk-discount-sales): 6,705 stores

Gaining the most stores:
1. [BOGOS: Free Gift Bundle Upsell](https://shoplist.co/shopify-apps/bogos-io-free-gift-buy-x-get-y): +106
2. [EG Auto Add to Cart Free Gift](https://shoplist.co/shopify-apps/eg-auto-add-to-cart-free-gift): +54
3. [Regios Automatic Discounts](https://shoplist.co/shopify-apps/regios-automatic-discounts): +37

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-promotions-discounts

## Recover sold-out demand

### Stock alert

61,706 installs across 282 apps; 863 new stores in 28 days.

Most installed:
1. [Swym Back in Stock Alerts](https://shoplist.co/shopify-apps/swym-back-in-stock-alerts): 15,850 stores
2. [Notify! Back in Stock+Wishlist](https://shoplist.co/shopify-apps/notify-back-in-stock-preorder): 15,766 stores
3. [Amp Back in Stock & Preorder +](https://shoplist.co/shopify-apps/back-in-stock-restock-alerts-2): 14,115 stores

Gaining the most stores:
1. [Back In Stock,Notify Me: Kbite](https://shoplist.co/shopify-apps/kb-back-in-stock-restock-alert): +74
2. [Notify! Back in Stock+Wishlist](https://shoplist.co/shopify-apps/notify-back-in-stock-preorder): +30

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-upsell-and-bundles-stock-alerts

### Pre-order

51,389 installs across 127 apps; 933 new stores in 28 days.

Most installed:
1. [Preorder, Back In Stock ‑ STOQ](https://shoplist.co/shopify-apps/preorder-back-in-stock-stoq): 17,879 stores
2. [Essent Preorder Back in Stock](https://shoplist.co/shopify-apps/essential-preorder-presale): 6,046 stores
3. [PreOrder Globo | Back in Stock](https://shoplist.co/shopify-apps/preorder-globo-back-in-stock): 5,339 stores

Gaining the most stores:
1. [Essent Preorder Back in Stock](https://shoplist.co/shopify-apps/essential-preorder-presale): +31

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-upsell-and-bundles-pre-orders

## Prove it works

### Product review

500,919 installs across 547 apps; 6,597 new stores in 28 days.

Most installed:
1. [Judge.me Product Reviews App](https://shoplist.co/shopify-apps/judge-me-product-reviews-app): 298,992 stores
2. [Loox ‑ Product Reviews App](https://shoplist.co/shopify-apps/loox-product-reviews-app): 48,145 stores
3. [Klaviyo: Product Reviews](https://shoplist.co/shopify-apps/klaviyo-reviews): 21,901 stores

Gaining the most stores:
1. [Judge.me Product Reviews App](https://shoplist.co/shopify-apps/judge-me-product-reviews-app): +1,610
2. [Yotpo: Product Reviews App](https://shoplist.co/shopify-apps/yotpo-product-reviews-ugc): +272
3. [Klaviyo: Product Reviews](https://shoplist.co/shopify-apps/klaviyo-reviews): +210

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-social-trust-product-reviews

## Bring them back

### Loyalty and reward

97,086 installs across 417 apps; 1,450 new stores in 28 days.

Most installed:
1. [Smile: Loyalty Program Rewards](https://shoplist.co/shopify-apps/smile-loyalty-rewards): 43,270 stores
2. [Yotpo: Loyalty Rewards Program](https://shoplist.co/shopify-apps/yotpo-loyalty-rewards): 7,151 stores
3. [LoyaltyLion Loyalty & Rewards](https://shoplist.co/shopify-apps/loyaltylion-rewards-referral): 4,399 stores

Gaining the most stores:
1. [Smile: Loyalty Program Rewards](https://shoplist.co/shopify-apps/smile-loyalty-rewards): +103
2. [Appstle Loyalty Program Reward](https://shoplist.co/shopify-apps/appstle-loyalty-rewards): +74
3. [Casa Loyalty Points & Rewards](https://shoplist.co/shopify-apps/casa-loyalty-rewards-referrals): +37

Full chart: https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-customer-loyalty-loyalty-and-rewards

## Gaining the most stores across Shopify

1. [Judge.me Product Reviews App](https://shoplist.co/shopify-apps/judge-me-product-reviews-app): +1,610
2. [Yotpo: Product Reviews App](https://shoplist.co/shopify-apps/yotpo-product-reviews-ugc): +272
3. [Triple Whale](https://shoplist.co/shopify-apps/triple-whale-analytics): +238
4. [Monk Free Gift with Purchase](https://shoplist.co/shopify-apps/monk-free-gift-checkout-upsell-1): +231
5. [Snapchat Ads](https://shoplist.co/shopify-apps/snapchat-ads): +219
6. [Klaviyo: Product Reviews](https://shoplist.co/shopify-apps/klaviyo-reviews): +210
7. [Pandectes GDPR Compliance](https://shoplist.co/shopify-apps/pandectes-gdpr-compliance): +205
8. [Section Store & Cart Drawer](https://shoplist.co/shopify-apps/section-store-theme-sections): +181
9. [Klaviyo: Email Marketing & SMS](https://shoplist.co/shopify-apps/klaviyo-email-marketing-sms): +171
10. [Pop Convert ‑ Pop Ups, Banners](https://shoplist.co/shopify-apps/pop-convert-pop-ups-banners): +153

## Big-brand picks

1. [Foursixty Shoppable Social UGC](https://shoplist.co/shopify-apps/foursixty-shoppable-social-ugc): 6.6×
2. [Partnerize](https://shoplist.co/shopify-apps/partnerize): 6.5×
3. [Rakuten Affiliate Tracking](https://shoplist.co/shopify-apps/rakuten-affiliate-tracking): 6.1×
4. [Fondue CashBack Promotions](https://shoplist.co/shopify-apps/fondue-cashback-promotions): 6.1×
5. [GRIN Influencer Marketing](https://shoplist.co/shopify-apps/grin-influencer-marketing): 5.6×
6. [Podscribe](https://shoplist.co/shopify-apps/podscribe): 5.5×
7. [tvScientific](https://shoplist.co/shopify-apps/tvscientific): 5.5×
8. [Athos: Unified Discovery](https://shoplist.co/shopify-apps/athos-unified-discovery): 5.5×
9. [WorkMagic Attribution](https://shoplist.co/shopify-apps/workmagic-attribution): 5.4×
10. [JOIN: Shoppable Video & UGC](https://shoplist.co/shopify-apps/join-stories): 5.3×

## Big brands adding now

1. [Judge.me Product Reviews App](https://shoplist.co/shopify-apps/judge-me-product-reviews-app): +266
2. [Yotpo: Product Reviews App](https://shoplist.co/shopify-apps/yotpo-product-reviews-ugc): +148
3. [Instafeed ‑ Instagram Feed](https://shoplist.co/shopify-apps/instafeed-instagram-feed): +109
4. [BOGOS: Free Gift Bundle Upsell](https://shoplist.co/shopify-apps/bogos-io-free-gift-buy-x-get-y): +88
5. [Hotjar Install](https://shoplist.co/shopify-apps/hotjar-install): +79
6. [Blockify Fraud Filter, Blocker](https://shoplist.co/shopify-apps/blockify-fraud-country-blocker): +67
7. [Klaviyo: Product Reviews](https://shoplist.co/shopify-apps/klaviyo-reviews): +64
8. [Pandectes GDPR Compliance](https://shoplist.co/shopify-apps/pandectes-gdpr-compliance): +64
9. [Preorder, Back In Stock ‑ STOQ](https://shoplist.co/shopify-apps/preorder-back-in-stock-stoq): +61
10. [AppLovin](https://shoplist.co/shopify-apps/axon): +56

## Method

Installed base is the stores running each app today. New stores count stores that started running an app in the 28 complete days before the chart week; a store Shoplist crawled for the first time, or an app it newly learned to detect, never counts. Gainers is net: new stores and stores coming back, minus stores that left. Each app sits in one App Store category, the one its listing belongs to. Rankings are the weekly Shopify App Charts as published.

Methodology: https://shoplist.co/shopify-apps/rankings/methodology. Shopify's own BFCM picks, measured the same way: https://shoplist.co/reports/shopify-bfcm-picks-2026.
