---
title: "Track Shopify Apps and Brands — Activity Feed & Alerts"
description: "Follow the Shopify apps, brands, and developers that matter to you. Detected changes land in your activity feed and notifications — email, Slack, or a webhook."
canonical_url: "https://shoplist.co/features/tracking-alerts"
markdown_url: "https://shoplist.co/features/tracking-alerts.md"
last_updated: "2026-10-26"
---

# Track Shopify Apps and Brands — Activity Feed & Alerts

Follow the Shopify apps, brands, and developers that matter to you. Detected changes land in your activity feed and notifications — email, Slack, or a webhook.

## Workflow
### Follow what matters

Follow competitor apps, target brands, complementary tools, or developers — from any detail page or directory row. Your followed set is the lens for everything else.

### Changes come to you

When Shoplist detects movement on a followed entity — a listing edit, pricing change, review shift, or new activity — it lands in your activity feed instead of waiting for you to check.

### Route alerts where you work

Tune notification preferences per change type, then deliver them by email, into Slack, or to a webhook for your own tooling, so signals reach the channel your team already watches.

### Follow apps, brands & experts

One follow model across the catalog: competitor apps, target accounts, agencies, and developers all feed the same stream.

### Notification preferences

Choose which change types notify you and how — per entity type, without all-or-nothing toggles.

### AI chat over your tracked set

The unified inbox pairs notifications with an assistant that can answer questions about the entities you track — summarize activity, explain a change, compare apps.

### Change Intelligence, delivered

Listing diffs on followed apps arrive as feed items and notifications, so pricing and positioning moves reach you dated and diffed.

### Activity feed

Available. One chronological stream of detected changes across everything you follow, scoped to your workspace.

### Email

Available. Per-type notifications, on by default and tuned in preferences.

### Slack

Available. A workspace integration posts alerts into the channel your team already watches.

### Webhooks

Available. Send detected changes to your own tooling as they are recorded.

### Zapier

Coming soon. Route alerts into thousands of apps without writing code.

## Put it to work
- [Set up app-change alerts](https://shoplist.co/guides/shopify-app-change-alerts): Choose what to follow, the changes to watch and where your team receives them.
- [Troubleshoot missing alerts](https://shoplist.co/guides/troubleshoot-shopify-app-alerts): Check the observation, notification topic and delivery path.

## Frequently asked questions
### What can I follow?

Shopify apps, brands, and experts/agencies. Following is available from detail pages and directory rows, and your followed set drives the activity feed, notifications, and the AI assistant in the unified inbox.

### What kinds of changes show up in the feed?

Detected public changes on followed entities — App Store listing edits, pricing changes, review movement, and related activity signals. Detection runs on a regular crawl cadence, and items are timestamped so freshness is always visible.

### How do alerts reach me?

In-app notifications and email by default, with Slack and webhook delivery available through workspace integrations. Zapier is coming soon. Notification preferences let you tune which change types notify you.

### Are alerts instant?

Alerts fire when a change is detected, which depends on crawl cadence for the underlying surface — not a real-time stream. In practice that means you hear about moves within the detection window rather than weeks later from a customer.

### How many entities can I follow?

Following is available on every plan; limits scale with plan tier. See pricing for current limits.

## Related links
- [HTML page](https://shoplist.co/features/tracking-alerts)
- [Current pricing and limits](https://shoplist.co/pricing.md)
- [Data methodology and coverage](https://shoplist.co/data-methodology.md)
- [Public search](https://shoplist.co/search)